Twitter is an online platform that has been engineered to amplify our capacity for socialization almost infinitely. It takes advantage of telecommunications to allow people to communicate with each other instantly over vast distances. It allows us to do this with an essentially infinite number of people by creating massive and infinitely scalable “follower” networks. It centralizes and organizes this communication through carefully designed news feeds, and cleverly places a 140 character limit on message packets to enhance communication efficiency. It provides multiple tools for signal-boosting particular messages, such as RTing, embedding, linking, and so on, as a way to create “viral” dissemination patterns that expand exponentially. All of this is 100% deliberate, embedded into Twitter’s business model and central to its value for its users.